Item description for Positioning: The Battle for Your Mind by Al Ries & Jack Trout...
Overview Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.
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Est. Packaging Dimensions: Length: 1" Width: 5" Height: 5.75" Weight: 0.45 lbs.
Release Date Jun 25, 2004
Publisher American Media International
ISBN 1932378251 ISBN13 9781932378252
Availability 0 units.
More About Al Ries & Jack Trout
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
Al Ries currently resides in Atlanta, in the state of Georgia.