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Marketing Warfare [Paperback]

By Al Ries (Author) & Jack Trout (Author)
Our Price $ 12.60  
Retail Value $ 18.00  
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Item Number 161065  
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Item description for Marketing Warfare by Al Ries & Jack Trout...

Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

Publishers Description

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--"Newsweek"

"Revolutionary Surprising "--"Business Week"

"""Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--"USA Today"

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Item Specifications...

Studio: McGraw-Hill
Pages   216
Est. Packaging Dimensions:   Length: 8.1" Width: 5.5" Height: 0.68"
Weight:   0.6 lbs.
Binding  Softcover
Release Date   Nov 22, 1997
Publisher   McGraw-Hill
Edition  Revised  
ISBN  0070527261  
ISBN13  9780070527263  

Availability  0 units.

More About Al Ries & Jack Trout

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Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Al Ries currently resides in Atlanta, in the state of Georgia.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Advertising
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing

Reviews - What do customers think about Marketing Warfare?

Great Book with Great Info  Feb 18, 2008
If you are looking for a book to help influence your strategies when it comes to marketing this is the book for you. It takes war tactics from all throughout history and applies the information to modern business strategies. Examples of modern companies such as McDonalds are how the authors convey the strategies to conventional business.
Marketing 101  Jul 20, 2007
Regardless of whether you like the "warfare" analogies or not, the concepts discussed in this book is Marketing 101 for marketers.

First Ries/Trout explain which method of attack your company should use depending on its position in the marketplace. Then they describe what each position should do. Then they use some great classic case studies like the beer wars, cola wars, and computer wars.

Usually I hate these "outdated" books but the content in here is classic. They've updated the book and critiqued their own predictions made 20 years ago. For example, with over 50% of the PC marketshare, they were certain that IBM would remain the leader. Ooops.

Highly recommended for marketers.
Of all the books, this one is the weakest  Mar 30, 2007
I found this one to be the weakest of all the books by Ries and Trout. As Creative Director of AUDIN Web Design, it just didn't capture my interest like their other books. Don't get me wrong, I think these authors are geniuses and I love their books. This one just didn't do it for me; I think it was the warfare motif. I'm not a pacifist, but it just didn't work for me: Warfare as Marketing. The funny thing is that I actually bought this book twice: once ten years ago in paper back and then again in hardback more recently. That goes to show you how forgettable I thought this book was. If you are on a real tight budget, buy a different book by these authors.
missing book  Mar 24, 2007
today i have not received this book yet.could you inform me when this book would be delivered, please?
This is the other must-read book from Jack Trout for Businessmen, marketers and I think every one, This book teaches you that WORLD is Competition, and It is WAR !

You must compete to survive, You must be intelligence to survive, and You must be different to survive.

Jack Trout explains the battle of MARKET forces and how to survive in it,

Still thinking about buying the book, You may feel the need to read this book after a hard competition!

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