Item description for Procurement Marketing: A Strategic Concept by Udo Koppelmann...
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
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Est. Packaging Dimensions: Length: 0.75" Width: 6.25" Height: 9.5" Weight: 0.9 lbs.
Release Date Sep 2, 1998
ISBN 3540644598 ISBN13 9783540644590